At our firm, we have the client, and only the client, in mind.

Guidance for Your Unique
Financial Path

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Why True North

Why True North

True North Advisory Group exists to give clients a mission‑driven, relationship‑first approach to wealth. We lead with integrity and clarity, taking the time to understand each client’s goals, challenges, and priorities so every recommendation is objective, transparent, and truly personalized. Instead of offering generic strategies, we simplify complex financial decisions and build plans that reflect what matters most to each family.

Clients choose True North because they gain more than an advisor, they gain a coordinated financial ally. We work collaboratively with accountants, attorneys, and other professionals to ensure every part of a client’s financial life is aligned, from day‑to‑day planning to long‑term legacy goals. Trust is the foundation of every relationship, and whether someone is building wealth, navigating major life transitions, or preparing to leave a legacy, we approach their goals with the same care and dedication as if they were our own.

Specialized Guidance 
for Distinct Journeys

We serve a diverse group of individuals who require sophisticated financial navigation.

Business Owners

Business Owners

Integrating personal wealth with business planning and succession strategies.

We start by getting a full picture of both sides of the owner’s financial life — the business and the household.
We review:

-Entity structure, ownership, and financials
-Owner compensation and tax posture
-Retirement plans and benefits
-Key employees, risks, and succession exposure
-Personal balance sheet, goals, and cash‑flow

Outcome: We understand how the business supports the owner — and where inefficiencies or risks exist.

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College & Pro Athletes

College & Pro Athletes

Before money moves, structure matters. NIL income is 1099 income, which means nothing is withheld automatically. The tax bill arrives later, and it's larger than most athletes expect.

We played in a different era, before NIL changed the landscape, but we understand the arc of an athletic career from the inside: the compressed timeline, the tunnel vision of competition, and what it feels like when significant income arrives before you have any framework for what to do with it. This isn't general wealth management with athletes added to the site. It's purpose-built for the athlete's financial lifecycle.

We coordinate the full team as a single unit: financial advisor, CPA, attorney, and insurance specialist, all working from the same plan rather than separately. Tax planning is embedded in the advisory relationship year-round, not discovered in April. And we plan all three phases of an athlete's financial life from the first conversation: Foundation (install the system), Peak (maximize and protect), and Impact (post-career, convert assets to permanent income). Each phase is anticipated so no transition is reactive.

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Building Wealth

Building Wealth

Creating multi-generational strategies to help support family values and financial objectives.

We begin by learning what matters most — not just financially, but personally.
We explore:
-Family values and long‑term goals
-Current financial picture and cash‑flow
-Investment accounts, retirement plans, and savings habits
-Tax posture and income sources
-Estate documents, beneficiaries, and legacy intentions

Outcome: A clear understanding of the family’s priorities and the wealth they want to build and protect.

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Pre-Retirees & Retirees

Pre-Retirees & Retirees

Transitioning from asset accumulation to a structured income strategy with confidence.

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High Net-Worth Clients

High Net-Worth Clients

Significant wealth creates opportunity — and complexity. We help high‑net‑worth families simplify their financial world, protect what they’ve built, and design strategies that grow, preserve, and transfer wealth with intention.

Understand the Full Financial Picture
We start by mapping every part of your financial life — personal, business, investments, taxes, and estate structure — so we can see how all the pieces fit together.
We review:

-Assets, liabilities, and liquidity
-Investment portfolios and private holdings
-Tax posture and income sources
-Trusts, estate documents, and legacy goals
-Family dynamics and long‑term priorities

Outcome: A complete, coordinated view of your wealth.

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The True North Hexagon™ Approach

Six Pillars. One Unified Plan.

At True North Advisory Group, we don’t believe in fragmented advice. Your financial life is interconnected — so your plan should be too. Our True North Hexagon™ brings together six essential planning areas into one cohesive strategy.

Tax Planning

Integrated tax awareness that enhances every decision.

Estate & Legacy Planning

Ensuring your wealth is transferred with intention and purpose.

Cash Flow & Budgeting

Clarity and control over your day‑to‑day financial life.

Retirement Planning

A long‑term roadmap built around your ideal future.

Risk Management

Protection that strengthens the entire structure of your plan.

Investment Management

Disciplined, evidence‑based strategies aligned with your goals.

Why a Hexagon?

Because strength comes from balance. A hexagon distributes pressure evenly — just like a well‑designed financial plan. When all six sides work together, your financial life becomes more stable, more efficient, and more resilient.

Meet the Team Behind the Plan

Meet the Team Behind the Plan

Financial decisions are personal, and so is the relationship behind them. Our team is committed to providing thoughtful service, clear communication, and a disciplined approach designed to help you navigate life's financial opportunities and challenges with confidence.


Insights for
Informed Decisions

Explore our library of resources designed to help you stay informed on the latest financial trends and strategies.

Medicare Advantage Plans (Medicare Part C)

Medicare Advantage Plans (Medicare Part C)

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What's My 2026 Tax Bracket?

What's My 2026 Tax Bracket?

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Retiree Health Care Coverage Overseas

Retiree Health Care Coverage Overseas

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5 Ways to Stay Confident in Retirement

This guide takes a critical look at the finances of retirement. It talks about health care costs, income stability, and the burden of debt and is designed to help your clients know the recipe for success in retirement.

Our Frequently Asked Questions

  • A fiduciary is a financial professional who is legally and ethically required to act in their client's best interests at all times. This means their recommendations must prioritize the client's financial goals and needs, rather than the advisor's compensation or personal benefit.

    Why It Matters

    When working with a fiduciary, you can have greater confidence that the advice you receive is designed to benefit you. A fiduciary is expected to:

    • Put clients first when making recommendations.
    • Avoid or disclose conflicts of interest that could influence advice.
    • Provide transparent compensation information, including fees and costs.
    • Recommend suitable and appropriate strategies based on a client's unique situation and objectives.
    • Act with care, loyalty, and diligence in managing financial matters.


    How a Fiduciary Adds Value

    A fiduciary financial planner can help clients:

    • Create comprehensive financial plans.
    • Develop tax-efficient strategies.
    • Build retirement income plans.
    • Design estate and legacy strategies.
    • Manage investment risk.
    • Stay focused on long-term goals rather than short-term market emotions.

    A Simple Example

    Imagine two investment options could meet your needs:

    • Option A pays the advisor a higher commission.
    • Option B is less expensive and better suited to your goals.

    A fiduciary is obligated to recommend Option B if it is in your best interest, regardless of how they are compensated.

    A fiduciary relationship helps build trust because clients know their financial planner is committed to acting in their best interests. This standard can provide greater transparency, accountability, and confidence when making important financial decisions.

  • At True North Advisory Group, we believe the best financial outcomes come from a team-based approach. That's why we work closely with your other trusted professionals, including your CPA, attorney, insurance specialist, and other advisors, to ensure all aspects of your financial life are aligned.

    How We Help

    Collaborate with Your CPA We coordinate tax planning strategies, review tax implications of financial decisions, and help identify opportunities to improve tax efficiency.

    Work with Estate Planning Attorneys We help ensure your financial plan aligns with your wills, trusts, powers of attorney, and broader estate planning objectives.

    Partner with Insurance Professionals We review risk management needs and coordinate solutions that help protect your family, income, assets, and legacy.

    Support Business Owners For business owners, we collaborate with legal, tax, and business advisors to address succession planning, retirement strategies, and long-term business goals.

    Create a Unified Strategy Rather than having advisors work independently, we help bring everyone together so financial, tax, legal, and insurance decisions support a common purpose.

    Why It Matters

    When your advisors communicate and collaborate, important details are less likely to be overlooked. This coordinated approach can help:

    • Reduce potential planning gaps and conflicts.
    • Improve tax efficiency.
    • Enhance estate and wealth transfer strategies.
    • Strengthen retirement planning outcomes.
    • Provide greater confidence that all elements of your financial life are working together.


    Our Commitment

    At True North Advisory Group, we serve as a central resource in helping coordinate your financial planning efforts, ensuring your advisory team remains focused on what matters most: helping you achieve your goals and protecting your financial future.

  • Professional athletes face unique financial opportunities and challenges. At True North Advisory Group, we help coordinate tax planning, investment management, retirement income strategies, estate planning, and risk management to help athletes protect their earnings, build long-term wealth, and prepare for life beyond their playing career.

    Cash Flow & Budget Management Helping athletes manage fluctuating income streams and lifestyle expenses during and after their playing careers.

    Tax Planning Coordinating with CPAs to navigate multi-state taxation, endorsement income, and tax-efficient wealth strategies.

    Investment Management Building diversified portfolios designed to preserve and grow wealth beyond an athlete's playing years.

    Retirement & Post-Career Planning Creating strategies to replace athletic income and support long-term financial independence.

    Estate & Legacy Planning Structuring wills, trusts, and wealth transfer strategies to protect family assets and future generations.

    Risk Management & Insurance Review Evaluating disability, life, liability, and asset-protection strategies.

    Advisor Coordination Working alongside agents, attorneys, accountants, and other professionals to create a unified financial strategy.

  • At True North Advisory Group, we believe financial planning is an ongoing process, not a one-time event. We typically meet with clients at least annually, and more frequently as needed, to review progress, discuss life changes, and ensure their financial strategy remains aligned with their goals.

    Regular strategy reviews may include:

    • Reviewing progress toward financial goals
    • Evaluating investment performance and asset allocation
    • Updating retirement income projections
    • Discussing tax planning opportunities
    • Reviewing estate and legacy objectives
    • Addressing major life events such as career changes, marriage, inheritance, or retirement


    Many clients find value in meeting semi-annually or quarterly during periods of significant financial change, while others may prefer an annual comprehensive review. The goal is to ensure your financial strategy remains aligned with your evolving needs and objectives.

Join Our Team

We are always looking for mission-driven professionals who share our commitment to client service and integrity.

Join Us

Let's Create
Something Great

Navigating the complexities of high-net-worth wealth requires a dedicated partner. We provide the objective perspective necessary to help you coordinate your business interests, family goals, and legacy.

Let's Talk